Sam Grooh Atie Company was established in 2013 by a team of experienced managers and specialists in the home appliances industry. The company began its operations in two major sectors: large and small home appliances, and air conditioning systems.

To date, the company has launched over 130 product models into the Iranian market. Sam Grooh Atie manufactures its products through several foreign suppliers in Asia and is currently in negotiations with new suppliers in both Asia and Europe.

The company positions its products in the upper-mid price range, offering quality that ranges from good to excellent. In terms of after-sales service, Sam Grooh Atie currently operates with 525 active service centers across the country and continues to expand its nationwide sales and service network.

The company’s CEO has introduced the motto and core objective of “3G” — Good Product, Good Price, and Good Service — as a promise to customers. Sam Grooh Atie’s primary mission is a firm commitment to customer satisfaction and the continuous enhancement of product quality. With high aspirations, the company strives to streamline the processes of sales and after-sales service in the national home appliances market.